December 2008 Newsletter

Home › Resources › Newsletters › 2008 › December 2008 ›

Transitioning from an Internal to an External Marketing Solution

In 2009, many companies will face the same marketing challenge, regardless of company size or product offering. A common challenge is to achieve annual marketing and revenue goals with a reduced staff.

Marketing Dollars Go Beyond External Benefits

When discussing the end result of good marketing, most people think of increased revenue and brand recognition. But another important side effect of effective external marketing is how it transforms a company's internal culture.

InterContinental Hotels IAHI

Unpublished

Synaxis, a leading marketing, branding and technology firm has partnered with Soltech, a custom software solution company, to redesign and modernize the website for IAHI, the Owners' Association for the InterContinental Hotels Group. Comprised of franchisees throughout the world, IAHI has worked to improve hotel profitability, exchange ideas and foster best practices for Crowne Plaza, Hotel Indigo, Holiday Inn, Staybridge Suites and Candlewood Suites since 1955.

Bookmark and Share

Synaxis Blog

more

Featured Article

  • What is Lead Scoring?
    When evaluating a lead, consider not only how attractive the client would be, but look closely at the potential to close the sale and the money to be made on the deal. read more >

Twitter

  • Blog Post: Who Owns Your LinkedIn Profile?: At first, this seems an absurd question. Of course, the individual own... http://bit.ly/9QK54y read more >
more

Visit our Salesforce.com Solutions Showcase

Find us on FacebookFind us on LinkedInFollow us on Twitter