February 2008 Newsletter


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Executing Your Communications Strategy: It's Much Harder Than You Think

For many companies, there is a considerable gap between communications goals and communications results. The first reaction by many of these companies is to develop a new communications strategy. Is this the right choice?

Hunter College

Unpublished

Founded in 1870, Hunter College is a senior college of the City University of New York (CUNY). Hunter is located on Manhattan's Upper East Side and is the largest college in the CUNY system. It is also one of the oldest public colleges in the United States. Originally named the Normal College, Hunter was founded by social reformer Thomas Hunter as a teachers' school for young women.

Don't Be A Holographic Marketer

In the same way that a hologram contains all information in every part of the image, holographic marketers try to create marketing pieces that can stand alone.

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