It's an exciting spring so far. Lots of new clients and interesting projects. I want to return to the topic of search marketing in this issue, as we've seen lots more interesting in organic search recently. For a long time, paid search was what clients wanted to talk about and work on, and now we're back to good old search rankings. I think it's because SEO doesn't cost per click, and people are frustrated that PPC costs keep increasing.
Note that you need a fully integrated marketing and sales dashboard to be smart about this. If you don't know that organic clicks yield sales, then you could spend a lot of money increasing traffic with no increase in revenue. If you need help measuring these results, just let me know. We have a solution.
It's an exciting spring so far. Lots of new clients and interesting projects. I want to return to the topic of search marketing in this issue, as we've seen lots more interesting in organic search recently. For a long time, paid search was what clients wanted to talk about and work on, and now we're back to good old search rankings. I think it's because SEO doesn't cost per click, and people are frustrated that PPC costs keep increasing.
