Marketing as therapy

We're all familiar with the importance of marketing and its role in the enterprise. Mainly, good marketing helps increase revenue and decrease costs. But there are other uses, especially in transforming a company's culture.

Do you have a 'trampoline site'?

Do you own the compelling content on your web site? One of the key things that you want to make sure of when developing a site is that the most interesting information on your site lives on your site. That is, don't have lots of links from your site to other sites. Chances are that you'll never get them back to your site once they leave.

Does Your Marketing Need an Oil Change?

I recently overheard a conversation between neighbors chatting about a local mechanic's shop. The people were complaining about how this particular local mechanic tried to upsell them on additional services and charged them $100 just to turn off their engine light without even fixing the issue. It seems that this mechanic is known in the area for this type of "customer service".
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