It occurred to me, after I posted my last remarks, that I never even mentioned why consultants and agencies would want to work together in the first place. This time, I'd like to offer 6 reasons that this relationship is worth pursuing.
It's commonly (sometimes famously) tried. But, it never seems to work. I've seen this arrangement up-close over many years. I've learned what to do, and what not to do. I'd like to offer 7 tips in getting this relationship to work.
Perhaps no piece of unsolicited business, marketing, or sales advice is more common than "specialize or die". Indeed, I wrote a whole post on specialization because of an ad I saw. Nothing seems more obvious than specialization. But, before we swallow this whole, let's examine it.