Academic Marketing—Conclusion

We have spent a good deal of time thinking about Academic Marketing. We have analyzed what it is and discussed its current shortcomings. The final topic to be considered is the importance of academic marketing. Why do it?

What's Missing in Academic Marketing—Audience

Last time, we finished our review of the state of academic marketing. We concluded that there are three areas missing: an understanding of the audience, an understanding of motivation to action, and directness. This time we will review each of these shortcomings and discuss how to address them.
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