Branding is most expensive, most cost-effective, and least understood discipline. In the next 4 articles, I will advance 3 arguments for why it's worth investing the right amount in branding.
It's a common term. "Boutique" in the clothing world means a small store with special merchandise and a select clientele. What does it mean in the marketing, PR, and design world?
Online applications are now ubiquitous. They're cheap and easy-to-use. But, are they a good idea?
It's a truism that an agency and a client must *fit*. What does this mean? And does it matter anymore?
Last time, I wrote about some of my observations at jury duty. Here are a couple more...