The Web and Sales

You might think that the Web isn't relevant to your B2B business. The truth is that is it's relevant to your customer. The question is really whether your business is relevant to them.

Is Usability Dead?

Traditional usability studies are effective, but limited in scope. They focus strictly on how "functional" an application is. Specifically, they determine whether a user can complete a strict series of tasks. I think this model is outdated and doesn't apply well to the Web.

Why the Web?

It's commonly considered that the Web is good for technology products sold online. And if not that exactly, then it's for selling things online. But, I disagree.
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