Twitter? Facebook? LinkedIn? Are they right for your marketing strategy?

OK, it seems that about once a year the 'next great social media tool' emerges. This year, it seems to be Twitter. Last year, it was Facebook. A couple of years ago, LinkedIn was all the rage. That leads me to a couple of burning questions:
  1. At what point is it acceptable to abandon or ignore a social media tool?
  2. When does it make sense to include a new social media tool as part of your social marketing strategy?
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