With the talk lately on grading leads and/or prospects, the academic in me wonders something. Does lead grading lead to grade inflation? That is, do grades tend to creep upwards in response to outside pressures?
As a marketer and brander, I support good branding and argue for it when I can. One of the counterarguments is that branding doesn't make any sales. I think this is true as far as it goes. Very few people will make a purchase solely on the basis of good branding. But, this isn't the reason to do branding.