Guidelines for Buying a Marketing Automation Tool

Having a Marketing Automation tool for your company is beneficial for increasing both the efficiency and revenue for your marketing department. If the software program is used correctly, it can measure what is working for your company and help eliminate what isn't working. There are certain requirements for a successful marketing automation tool.

Should you really use a marketing automation tool?

Marketing automation tools (MAT) are all the rage; they're sophisticated pieces of technology that everyone can find useful to some degree. What’s true in theory, however, is not always true in fact. Introducing a marketing automation tool into your marketing and sales technology pipeline can result in unforeseen technology problems as well as unforeseen internal costs.

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