Marketing ROI is (mostly) a Red Herring

We've all heard lots about the importance of return on marketing investment (ROMI) or marketing ROI (return on investment). To be sure, returns on investment are important. It's how business even works. But, when applied to marketing, it's a losing battle.

Measure Twice. Strategize Once.

It's easy enough to say. Before working on any strategy, you need to know about reality—the facts. Otherwise, you risk creating a bad strategy. It's hard enough to do this. Yet, even this isn't enough. You really need to measure twice before you strategize once.
Subscribe to RSS - marketing