Customer Lifetime Value – Increase Your ROI

Marketing, the backbone of any business should be carried out in a very sophisticated and effective manner in order to experience reasonable increase in profit and return on investment. The most important part of any marketing system is calculating the lifetime value of the customer. In this post we are going to discuss a simple way to calculate your customer's lifetime value and how to use this information to increase your return on investment (ROI).

Marketing ROI is (mostly) a Red Herring

We've all heard lots about the importance of return on marketing investment (ROMI) or marketing ROI (return on investment). To be sure, returns on investment are important. It's how business even works. But, when applied to marketing, it's a losing battle.
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