Should WordPress be your next CMS?

Wordpress, especially 2.7, can do a lot for small sites and blogs once you've got the basic install up and running.  And let's face it, with so many hosts providing one-click installs of WP and Plugins available via direct downloadable updates now, administration is much easier.

Do you have a 'trampoline site'?

Do you own the compelling content on your web site? One of the key things that you want to make sure of when developing a site is that the most interesting information on your site lives on your site. That is, don't have lots of links from your site to other sites. Chances are that you'll never get them back to your site once they leave.

The Hermeneutics of Searching

Why Searchers Don't Go Past the First Page. Or the first half of the first page. We've seen lots of data about how searchers process search pages. The current rule of thumb is that 50% look at the second page of search results, and 25% at the third page. And almost no one looks at any other pages. This is probably true, as far as it goes. I believe, however, that there are two kinds of searchers, one of whom is not usually discussed.

Is Flash a Good Idea?

Flash is a very powerful medium, and it can do many things. It's especially useful doing things that traditional HTML can't. But, is it a good idea?
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