Typography on the Web has come a long way in the last couple decades. In the past, Web typography was rarely well designed due to technical limitations. Although constraints do still exist, doing a little extra to create clear, readable typography on the Web is both possible and smart. Quality Web typography improves communication. It also enhances flow and interactivity. Your written content is usually the most valuable element on your Web site. Thus, prioritizing your Web site typography is actually highlighting your most profitable resource. Below are three basic, but important rules to abide by when considering typography on the Web.