It's very popular these days to tout the rise of the design culture. For some, it's the stage past the information age. Even organizations need designing. What's at the root of this feeling? Most people think that important things and events should be well-designed. They're not willing to spend the time and effort required to go beyond that. At Synaxis, we believe that *even the everyday should be beautiful*. This means that everyday things and events should *also* be beautiful. The human interaction with the world is often difficult and confusing or just plain ugly. Why should we settle for that? And if we're not willing to settle, then design helps make that possible. Well-designed things and events are easier-to-use and more enjoyable.