Do you own the compelling content on your web site? One of the key things that you want to make sure of when developing a site is that the most interesting information on your site lives on your site. That is, don't have lots of links from your site to other sites. Chances are that you'll never get them back to your site once they leave. If it is necessary to link away from your site, be sure to a) have the link open in a new window so that your site remains live in an open window and b) bury the link if possible. In many cases, if your primary source of content is another web source (such as a news posting site), you can adjust your site to pull the content into your Web pages without showing your valued visitors the exit door. Unless you are just looking to generate traffic or become a link farm, take the necessary steps to avoid becoming a trampoline site.