4 Ways to Know When You're Doing It Wrong (And How to Fix It). Strategic execution has long been discussed in the world of business strategy. In the marketing world, the same concept applies. In this series of two articles, we first explored the deep connection between strategy and execution in marketing. Now, we will look at some common problems with marketing projects and illuminate how these problems arise because of a failure to appreciate the idea of strategic execution. Download the podcast Subscribe in iTunes or use this RSS feed.