Georgia Institute of Technology’s Distance Learning and Professional Education has redesigned its professional education Web site, www.pe.gatech.edu, making it easier for visitors to search for and find information on job-focused short courses, certificate programs, and customized training, taught by Georgia Tech faculty and industry experts. A significant feature of the redesigned site includes robust search capabilities allowing courses to be located by title, keywords, subject, instructor, location, date, and format (onsite or online).

Research played a significant role in the redesign and ensured that the most important customer needs were met. Synaxis, a national strategic marketing, branding and technology firm, was selected for the Web site redesign. In conjunction with associates at Georgia Tech’s Distance Learning and Professional Education, Synaxis conducted both qualitative and quantitative research among professionals from a wide range of industries. In addition to focus groups and online surveys, visual designs were tested, and many of the insights were incorporated into the final site.

Technology

• Content Design
• Functionality Design
• Information Architecture
• Visual Design
• HTML/CSS/JavaScript
• Drupal 7
• PHP/MySQL