How Business Dashboards Can Optimize Sales and Marketing PipelinesIn today's marketplace being organized is imperative to stay competitive. Managers want to be able to analyze sales metrics and track performance of existing campaigns without having to sort through mountains of paperwork and reports. Business dashboards can streamline data, and unlike "scorecard" type reports, can drill down to one sales process such as conversions for an email campaign in real time.

We spend a lot of our time working very hard to get sales and marketing teams to work together. And this involves questions like the following. What is an effective way in which marketing teams can refer leads to sales teams? What do sales teams do with the leads handed to them from marketing? What happens if the leads are not fully qualified, or if, after qualification, it is deemed that the client is not ready for a company’s services but soon will be?