How much should you spend on marketing? It is likely this question is the most asked question in the history of business. There really is no real answer for this question. The solution is different for every business. There is no magic number.

Customers submitting an RFP for a web redesign are often shocked at the range of pricing they receive back. How can one organization charge $30,000 and another $120,000 when they are looking at the same RFP?