You can cut days or even weeks off a buyer's cycle with a single tool---content. Content that attracts, informs, educates, advocates, entertains, and supports buying decisions.

Selling to businesses generally means longer sales cycles. Prospective clients will need to walk through multiple approvals in their own companies before agreeing to purchase, so it's important that you, as the seller, build multiple relationships within the prospective company. This is a significant challenge. Educating potential clients is one of the most effective methods for building interest in their companies and gaining their trust.